Gideon Kiefer

The Equirectangular Project

The works of Gideon Kiefer shown at the Gallery Maskara are part of what he calls The Equirectangular Project. It consists of drawings and studies of sculptures and situations in which people’s heads are encased in a sphere or in which a sphere is the leading subject.

 On the inside surface of these spheres Kiefer projects his panoramical drawings. The spherical drawings refer to the spherical virtual reality of Google Street View. Gideon uses these spheres as a metaphor for modern loneliness, the fake perception of reality and the false feeling of genuine and human communication.